The Danger of Over-Valuing Smart, Talented People
In "OOPS! 13 Management Practices that Waste Time and Money (and What to Do Instead)," workplace behavior expert Aubrey Daniels reveals why common business practices, such as annual bonuses, automatic pay raises, and layoffs, reward the type of bad behavior that led to the current economic meltdown.
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How Full Is Your Workforce Bucket?
Some say the economy is at the verge of a turnaround, but in the meantime, it's easy to get glum. What your workforce might need is some positive reinforcement.
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Do You Have a "Culture of Greatness?"
If your employees seem fit for nothing but mediocre drudgery, the problem may be as much yours as theirs. Are you sure you've pass along the right guidance on moving from workplace survival to accomplishment?
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Return to the Customer With CRM
Whether you call it an uncertain economy, a down economy, or a recession, one thing is definite: buyer behavior is quite a bit different from what it was a year ago. Both consumers and businesses are more cautious about how much they're spending and what they're spending on. They're no longer making luxury purchases and are scrutinizing every cost, as well as demanding a faster ROI.
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Below The Topline: The United States in 2020
A Very Different Place
While the World is struggling with the economic hard times of late, the future poses a new set of challenges that do not stem from arcane financial investments, but from simple demographics. An aging population, a declining birth rate, and growing ethnic diversity will change the face and the spending behavior of consumers in the U.S. Gaining share among population groups that most marketers do not reach today—older and ethnic consumers—will require shifts in focus, tactics, and products.
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Banks Face Image Crisis
If a withdrawal of public esteem were enough to leave banks insolvent, the financial system would be in even deeper trouble than it is these days. Americans have traditionally thought well of banks and bankers. Events of the past year have seriously weakened that tendency, though, presenting the industry with marketing challenges that can't be resolved by the old expedient of handing out toasters.
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Cost Savings Innovation in a Downturn
Based on an examination of over 100 client engagements related to cost innovation conducted over the past five years, Nielsen illuminates the right way to navigate this challenge and highlights important principles to adhere to in embracing the risks and rewards of downsizing, upsizing, changing the package material, and making product reformulations.
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Egencia Unveils Meetings & Incentives Division
Travel management company Egencia today announced the launch of a separate meetings and incentives division after rebranding Reward Worldwide, a meetings management company it acquired last year, as Egencia Meetings & Incentives.
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Consumers Lean on Loyalty
July 02, 2009 Participation in retail loyalty programs increases, especially among Millennials, as consumers look for savings.
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 | A Seat at the Table
How Top Salespeople Connect and Drive Decisions at the Executive Level (Greenleaf, $19.95)
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| Training Live + Online
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