Consumers Lean on Loyalty Participation in retail loyalty programs increases, especially among Millennials, as consumers look for savings.
Globoforce Names Two New Key Executives to Management Team Globoforce, the provider of global strategic employee recognition solutions, announced the appointment of Grant Beckett to the position of vice president of product and Basak Ozer to the position of vice president of business development.
Podcast: Challenges and Opportunities for the Hospitality Industry Bjorn Hanson, clinical associate professor of the Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management at the School of Continuing and Professional Studies at New York University, discusses strategies for new hotel brands, the lodging industry’s response to consumers’ new frugality, and when things will start getting better for the hospitality industry.
Give Back, Get Back - Doing Well By Doing Good So many incentive programs are just being canceled, and many of them 100 percent paid for, with little thought for alternatives and resulting in no benefit to anyone. Where you have a client whose main issue is perception rather than financial, it might be worth considering a proactive approach to avoid a possible cancellation. Take the corporate social responsibility approach.
Scientist: Influencer Theory Is Bogus Duncan Watts has argued that the influencer model, where fads spread because of groups of people called influencers, is deeply flawed. Watts, a research scientist with Yahoo, asserts that influencers have been poorly defined and that scientific data show companies are just as likely to spread a message or product by targeting random groups of consumers.
Podcast: Challenges and Opportunities for the Hospitality Industry Bjorn Hanson, clinical associate professor of the Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management at the School of Continuing and Professional Studies at New York University, discusses strategies for new hotel brands, the lodging industry’s response to consumers’ new frugality, and when things will start getting better for the hospitality industry.
Fairmont Monte Carlo Opens Willow Stream Spa The Fairmont Monte Carlo has opened a Willow Stream Spa as part of a $63.4 million refurbishment of the hotel, complete with a fitness center and roof deck.
Electronics Go Thin & Green The consumer electronics business thrives on change, providing consumers the newest and the best. This year, that doesn’t mean bigger, it means slimmer and greener, with a trend towards more environmentally friendly products that use less power and are made with fewer toxic chemicals and heavy metals than in the past.
Power Tools: Building Up When Economy's Down Demand for power tools and hand tools is ratcheting up as pennywise homeowners work on house projects themselves. As a result, power tools are increasingly redeemed as awards.
Casio's New EXILIM Digital Camera Casio's EXILIM Hi-Zoom EX-H10 features 12.1 megapixel resolution, and a wide-angle/telephoto lens.
Sheetz Offers GO-Tag Contactless Payment Sticker First Data’s GO-Tag payment technology solution, allows incentive and loyalty program managers to turn any item they can put a sticker on into an incentive or loyalty rewards program stored value gift card
McDonald’s To Award Contest Winners Visa, McD’s Gift Cards McDonald’s is winding down the promotional period of its gift card sweepstakes in support of its McCafe coffee product launch. The fast-food chain will award each of the two grand prize winners a $50,000 Visa gift card and a $500 McDonald’s Arch Card on August 3.
Podcast: Challenges and Opportunities for the Hospitality Industry Bjorn Hanson, clinical associate professor of the Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management at the School of Continuing and Professional Studies at New York University, discusses strategies for new hotel brands, the lodging industry’s response to consumers’ new frugality, and when things will start getting better for the hospitality industry.
Integration Marketing How Small Businesses Become Big Businesses—and Big Businesses Become Empires (Wiley, $22.92)
Glow How You Can Radiate Energy, Innovation, and Success (Berrett-Koehler, $16.95)
Consumers Lean on Loyalty Participation in retail loyalty programs increases, especially among Millennials, as consumers look for savings.
Podcast: Challenges and Opportunities for the Hospitality Industry Bjorn Hanson, clinical associate professor of the Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management at the School of Continuing and Professional Studies at New York University, discusses strategies for new hotel brands, the lodging industry’s response to consumers’ new frugality, and when things will start getting better for the hospitality industry.
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