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Retailers Dive Deeper Into E-Learning
October 12, 2009
The National Association of Retail Marketing Services (NARMS) enhanced its online learning program, which builds on industry standards to improve the quality of workforces at the retailing level.
The Stevens Point, WI.-based association is working with bds marketing, inc., a California-based retail marketing agency and NARMS member company, on the online program, whose initial roll-out will include eight training modules available at $15 per module certificate with more to be added later.
Called NARMScertifyU, with a debut slated for February 2010, the program will continue to be developed over the coming months as a benefit to both member companies and individuals seeking work in the at-retail service industry. The association says the program recognizes an on-going industry challenge, and is "destined" to become a strong component of its educational efforts.
NARMScertifyU is an online learning center that was developed to add credibility and quality to retail marketing organizations by offering training to their workforces on industry standards essential to building a higher quality staff at the retail level. As the parent sponsor, NARMS International considers the NARMScertifyU program the official learning center for member companies and their field representatives while bds marketing, inc., will be responsible for designing, developing, managing, and promoting the online learning system.
The site is based on a learning management system, offering online learning modules and testing using adult learning principles, with administrative performance management and measurement features. Certificates of achievement are awarded for each area of study completed. Social media is integrated into the user experience with discussion forums, bulletin boards, and chats to create an extended learning experience and community.
Members' reps who receive certificates of achievement, says NARMS, can get higher visibility for job postings, enhance their skill set for career growth, and gain broader retail knowledge.
Nielsen Business Media
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