Profitable Social Networking January 09, 2008 Monetize your contact list with a new online service that combines qualified lead generation and social networking.
By Stacy Straczynski
The industry's hyped with social networking and other Web 2.0 technologies, but have you ever felt that such methods create more flash than profit? If so, take a look at the new social-networking-based service that may have you thinking differently about connecting online.
N.Y.-based Salesconx is an online portal for sales professionals that launched this past September. The site allows users to not only find viable sales leads through facilitated introductions but monetize their existing business contacts by sharing them with fellow sales professionals in non-competing industries.
The site functions on the basic principles of social networking. Members—sales professionals who are verified by Salesconx to have at least three or more years of sales experience—sign up for free and create a basic profile. Once their information is verified, they then can list the sales leads they need, such as a company needing IT support, or offer others connections to their own established associates.
Sales professionals interested in a certain contact offering pay the provider a $25 fee to receive that information. Salesconx also gives the option—which 99 percent of members choose—of a facilitated e-mail meet-and-greet between the contact provider, the lead-seeking sales rep and the contact. These "warm introductions," priced from $100 to $300, put even more money in members' pockets.
"What's most exciting is we can help companies drive business…and help sellers leverage their human capital," says Evan Sohn. "It's a true pay-for-performance model…designed to help companies grow their business."
And Salesconx has already had huge success. Currently, the site has 1042 established members with 376 successful deals. But "probably the best statistic [for success] is that no user has taken down a posting," Sohn says. By leaving up their postings, sales professionals will continue to "get their foot in the door" with otherwise inaccessible decision-makers.
For more information or to sign up for the free membership, visit www.salesconx.com
Sales & Marketing Management Magazine
This article is brought to you by Sales & Marketing Management, the leading authority for executives in the sales and marketing field.
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