Operators Are Standing By! July 02, 2008 Surefire Direct Response Marketing that Keeps Customers Calling (McGraw-Hill, $21.95)
Over 70% of all businesses are small businesses, according to the U.S. Department of Commerce. That means that unlike some major corporations, such as McDonalds and Gatorade, that seem to have endless budgets for advertisement and consumer-outreach, most businesses need to find more inventive, cost-efficient methods for reaching their customers.
Whether you're an entrepreneur with an undeveloped idea, an inventor with an unmarketed product or simply a small business trying to boost sales, Operators Are Standing By!, by Michael Planit, is geared towards helping you sell your product. The book serves as a guide to "direct response" marketing—"the low-cost, high profit method of selling your product directly to the consumer."
Planit walks his readers step-by-step through how to develop an idea, capture costumers' attention—via methods such as infomercials, radio commercials, direct mail and the internet—and increase profits.
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