The Expert's Edge May 05, 2008 Become the Go-To Authority People Turn To Every Time (McGraw-Hill, $22.95)
Anyone who's an expert in any field can become a thoughtleader, according to The Expert's Edge by Concord's Ken Lizotte, which reveals the secrets of thoughtleaders.
The book shows how to dramatically increase credibility and visibility and win customers. The step-by-step guide explores the "Five Pillars of Thoughtleading:" publishing books and articles, speaking to groups, generating fresh thinking, winning media attention and creatively leveraging the Internet.
No matter whether you're an entrepreneur, intrapreneur, consultant or manager, this book will help you become the go-to authority in your field.
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