POW! Right Between the Eyes! November 17, 2008 Profiting From the Power of Surprises (Wiley; $22.95)
Andy Nulman is ousting the traditional and introducing surprise marketing. Nulman's new book, POW! Right Between the Eyes! reveals proven tactics of surprise marketing that can reach out to bored consumers and have them buzzing with excitement and spreading the word like wildfire.
Nulman pushes the boundaries of marketing and shows companies how to effectively use extreme and shocking techniques to appeal to consumers and knock their socks off! He cites several recent examples that have ignited immediate attention, including Oprah's "Everybody Gets a Car" campaign which shot up Web site traffic and helped Pontiac outsell its competitors.
POW! Right Between the Eyes! proves that a little goes a long way; Nulman's radical new methods are bound to POW through traditional marketing and leave their mark.
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