Six Overlooked SEO Tips that Will Translate to Big Bucks November 26, 2008 Edited by Stacy Straczynski
Every marketing tactic gets more scrutiny when budgets face the severity of a struggling economy. Put SEO under the microscope, and it consistently delivers. But marketers need to insure they are getting the most out of SEO, especially during a recession.
With this in mind, here are six key tactics from Steve Riegel, director of Search and co-founder of Faction Media to maximize SEO:
1. Use analytics and plan on Keyword Platform Optimization. Keyword platform optimization is an ongoing process of evaluating PPC, Internal Search, and SEO key terms across engines and providing expanding keyword targets for SEO and PPC efforts across engines. Internal Search and PPC provide active avenues to grow keyword targets for SEO. Internal search shows how visitors seek out products on sites and what keywords they use to discover your best answers. PPC efforts when combined with success events through analytics can show you what engines and what terms convert to a desired result.
2. Localize your content. Whether you sell locally or through distribution channels, 7% of searches on average include a location modifier. Place your address(es), or at least the city and state on each page of your site. We capture traffic for Denver Digital Marketing agency based on our location and search visibility for "Digital Marketing."
3. Make sure all your pages are crawled and have them properly indexed with sitemaps. Create both XML-based and user friendly sitemaps for your site visitors. XML sitemaps are becoming the standard fare for search engine crawl submissions and can provide SE-based data reporting benefits. User friendly sitemaps provide additional navigation links throughout your site for users and spiders alike.
4. Optimize the title tag on each page on your site. Title tags are still one of the most important elements of search engines algorithms. Keep the tag under 128 characters and keep your branding to the end, make the title tag unique and descriptive for each pages content.
5. Check keyword rankings across engines for phrases just outside the top 20-30, and target those for additional efforts.
6. Validate your code often. If the search engines can’t parse your code, they will miss your entire page around a few simple errors. Spend the extra five minutes and validate your code through tools like http://www.w3.org/QA/Tools/.
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