Confessions from the Corner Office August 31, 2007 15 Instincts That Will Get You There (Wiley, $24.95)
This is not your standard business book penned by execuitves who are many years removed from the challenges, trials and tribulations that got them to where they are. The authors, sometimes referred to as the "Will and Grace" of the business world, focus on leading with integrity. Most of the lessons that formed the basis of this book were learned on the way to the corner office, not once they got there. Their concept of a finding and bonding with a "corporate soul mate" goes far beyond the traditional student/mentor relationship, serving as their secret weapon for success. Aywlard was CEO of the nation's largest employee-owned advertising agency and Moore was president of Sonic Corp., parent company of the biggest drive-in restaurant chain in the United States, so find out what you need to get to the corner office—and stay there.
Sales & Marketing Management Magazine
This article is brought to you by Sales & Marketing Management, the leading authority for executives in the sales and marketing field.
RSS
