Businesses' Year-End To-Do List December 10, 2006 From the Sales and Marketing Management Performance Newsletter
In the slow business days of the holiday season, consider taking inventory on how you run your company. Ty Freyvogel, founder of entrepreneurial advice site EntrepreneursLab.com, says a year-end checklist can help set a company up for success in the new year.
Some of the items on the list:
* Review all systems. Businesses can fall into old habits and often a new process, system or technology is needed to make things run more efficiently.
* Review all vendor contracts. Are you happy with your vendors? If not, now is a time to make changes. If so, say so. Vendors love to hear from happy customers.
* Determine who your best customers are. They may not be whom you suspect. Review each customer for profitability.
* Hold an annual performance review. Let employees know what they can do to improve and make the company run more smoothly.
* Engage your employees as partners. Hold an end-of-the-year forum to get them to share their ideas.
* Review your marketing campaign. Do not let inertia run your marketing strategy. Review what is working and what is not.
* Overhaul your Web site. Technology is evolving constantly. Even a relatively new site could probably use an update.
* Check your business cards. Are the cards that you and your employees use accurate, with up-to-date names, titles and contact information?
* Review insurance policies. They may have been arranged years ago. Is your coverage still adequate?
Sales & Marketing Management Magazine
This article is brought to you by Sales & Marketing Management, the leading authority for executives in the sales and marketing field.
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