Smooth Sailing: Cruise Satisfaction High June 11, 2008 CLIA 2008 Cruise Market Profile Study shows increased satisfaction
By Jeanie Casison
A new study released by the Cruise Lines International Association (CLIA) shows a promising outlook for the cruise industry fueled by satisfied customers. Despite a shaky economy, the study found that Americans are eager to travel more. The study findings display a healthy, in-demand cruise industry spurred on by vacationers with wide-ranging travel interests. A staggering 94.8 percent of all cruisers rated their cruise experience as satisfying.
"Given the current economic climate, we are particularly pleased to see that American cruisers remain bullish on the industry. Their high satisfaction with a wonderfully diverse cruise product drives their intention to take more cruises," said Terry Dale, CLIA's president and CEO. "In fact, cruisers represent the ideal travel prospect, because of their broad interest in all types of travel and willingness to spend on what they perceive to be high value experiences."
The biannual survey, first conducted in 1986, identifies American consumer attitudes and intentions regarding leisure travel and cruising. More information can be found on www.cruising.org.
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