Guoman Hotels announced the launch of its new collection of individualized hotels, which will be situated in iconic locations throughout central London (including The Tower Hotel, located right beside Tower Bridge and the Tower of London). Guoman Hotels invested over £150 million in the renovation and design of these properties, and while each hotel will offer its own individual and unique experience, they promise to be tied together by certain brand-wide features like Guoman's signature beds (enhanced by Egyptian cotton linens), plasma televisions, Elemis toiletries in the bathrooms and consistently top service.