Incentive Programs Get a Taste of Kitchen Luxury August 01, 2008 Premier housewares brands to make their debut into the incentive market
(Edited by Stacy Straczynski)
Corporate homeowners should look forward to some new housewares options from their employer rewards programs in the last quarter of 2008, as the premier housewares brands of Emile Henry, Mauviel, Rosle and Cuisipro announced yesterday the upcoming launch of their collections into the incentive marketplace. The brands will debut their extensive product selections to the incentive market at the 2008 Motivation Show this September 23-25 in Chicago.
The collections represent a wide range of international quality: Emile Henry features French Burgundian clay ovenware and tableware products; Mauviel cookware is made in Normandy, France and comprised of 90 percent copper; Rosle's German-made kitchen tools are backed by a lifetime warranty; while Cuisipro's kitchen tools feature function and a cutting-edge design. Products from all four housewares brands are sold in the premier kitchen stores and online catalogs nationwide, and have been prominently featured in the national media—including Cooks Illustrated, Fine Cooking, Gourmet, Food & Wine and Martha Stewart Living, as well as on Good Morning America.
"These high quality housewares products are ideal incentive products because people use them everyday in their homes," says Bruce Pitler, incentive sales manager for the brands. "And since these products are popular, even coveted, consumers will be highly motivated to win or earn points to get them."
Additionally, Emile Henry, Mauviel, Rosle and Cuisipro have joined the Incentive Marketing Association (IMA), the Incentive Marketing Representative Association (IMRAM) and the Promotional Products Association International (PPAI). For more information on these brands and their foray into the incentive market, contact Bruce Pitler at bpitler@emilehenryusa.com.
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