Remember when Amazon only sold books? A gift card from the online retailer now offers your employee the opportunity to update his or her home theater, buy a new refrigerator, spoil the kids with the latest toys and even buy groceries. Available in denominations starting from $5. www.amazon.com/corporate-gc
Best Buy Gift Card
A guaranteed success: You'd be hard-pressed to find an employee without a need for a Best Buy item. Best Buy electronics stores are conveniently located nationwide, and the balance can even be used for Geek Squad assistance for the tech-distressed. www.bbfb.com/giftcards
Darden Gift Card
Darden Restaurants has six of the most recognized restaurant brands in North America, including Red Lobster, Olive Garden and Longhorn Steakhouse, providing gift-cardholders dining options that are tailored to their tastes. www.darden.com
Giftback Gift Card
The New York-based Giftback.com is hoping to change the spirit of incentive gifting. Instead of spending their card’s value on merchandise, recipients donate the card’s value to any registered 501(c)(3) public non-profit company in the country (that’s over 1.4 million), a prospect that "empowers the brand of the giver," says cofounder Ken Schiliro. www.giftcardpartners.com/giftback
Home Depot Gift Card
If practicality is the aim, then the Home Depot gift card is the way to go. With household budgets stretched by rising prices, the gift of home improvement (or maintenance) will be welcomed by employees or customers. www.homedepotgiftcard.com
Legal Sea Foods' Gloucester $50 Gift Certificate
A memorable meal is only a phone call (or mouse click) away. Recipients can choose crab cakes for four, filet mignon for two or 20 shrimp wontons and dipping sauce. Items arrive fresh/frozen within 48 hours. Cooking instructions are included. www.legalseafoods.com
Consumers Lean on Loyalty Participation in retail loyalty programs increases, especially among Millennials, as consumers look for savings.
Podcast: Challenges and Opportunities for the Hospitality Industry Bjorn Hanson, clinical associate professor of the Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management at the School of Continuing and Professional Studies at New York University, discusses strategies for new hotel brands, the lodging industry’s response to consumers’ new frugality, and when things will start getting better for the hospitality industry.