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Incentive Industry Survival Guide (*Updated March 4)
March 04, 2009
Check back every day in February for new strategies on surviving the incentive industry in this recession.
For the entire month of February, Incentivemag.com offered readers exclusive online features from industry leaders, authors and executives at Fortune 500 companies. Today, Incentive has launched its Complete Survival Guide package for readers, a downloadable four-part resource, available only from Incentive magazine.
Examining topics including customer loyalty during a recession, boosting employee morale, and sales compensation in tough times, the exclusive print, online and never-before-published feature content is now available for purchase at the Incentive Digital Mall.
Editor's Note: For more information on Incentive's Complete Survival Guide package, including print-only content, expert insights and exclusive special features, visit www.incentivemag.com/completesurvivalguide.
See below for some of the online content we ran online in February, as well as a list of additional features that can be found in the Complete Survival Guide.
10 Keys to Workplace Excellence
By Peter Stark
What does it take to create a workplace that breathes engagement?
On Top of Real Recognition: Top 10 Actions for Your Recognition Stimulus Package
By Roy Saunderson
The government shouldn't be the only one working on a stimulus package.
Leaders, Take a Ride on the "Down Economy" Bandwagon
By Patrick Lencioni
With a recession in full-swing, now's the time for leaders to reevaluate and invest in their organization's employees and future.
Ask the Experts: How to Justify Incentives During a Recession
By Kevin J. Cronin, Michelle M. Smith and Peter W. Hart
Got recognition? RPI members Cheryl Miller of Wells Fargo, Michelle Smith of O.C. Tanner, Kevin Cronin of Perks.com and Peter Hart of Rideau answer your toughest recognition questions.
14 Ways to Keep the Loyalty When Times Are Tough
By Andrea R. Nierenberg
Start increasing your external and internal client loyalty today, without spending a dime.
The Complete Recession Survival Guide includes:
Volume I: The Road to Recovery
* An illustrated map of how we got into this financial mess, in 16 steps
* Strategies for executives running dealer sales, engagement and consumer incentive programs
* Examination of each of the seven major industries utilizing incentives and what smart executives are doing to make their programs succeed
* Expanded responses from the members of Incentive's Editorial Advisory Board, discussing what they're advising their clients to do and how the industry as a whole can turn these challenges into opportunities
* And much more
Volume II: Strategies
* Christi Gibson's suggestions on how to tame the tusks of that recession elephant in the room
* A look at the latest incentive research—the unpleasant and the reassuring
* James Feldman's take on the "Nature versus Nurture" debate and what it means for incentives
* An interview with experts from Rideau Recognition Solutions and the Human Capital Institute on why money matters less than you think when it comes to boosting morale
* Chester Elton's look at how great leaders use recognition as a way to build confidence, focus employees on the right behaviors, and retain and engage their key people
* And much more
Volume III: Management, Sales and Marketing
* David Johnston offers five goals for creating a better and more successful sales compensation strategy—and positioning yourself for growth in 2010
* Jim Dittman has a different take on the effects of the recession, arguing that weeding out the incompetent helps the strong survive
* Author Arupa Tesolin on how the recession offers the chance to seed innovation that will allow your business to better position itself for when things turn around
* Paul Hebert discusses how recessions can challenge, but they are the ideal time to get a step or two ahead of the other guys
* Giving Back is the new face of incentives, according to Incentive's corporate social responsibility columnist, Geraldine Gatehouse
* And much more
Volume IV: Travel, Awards and Gift Cards
* How to make incentive travel work, from redefining the "open bar" to getting executives more involved in the trip
* Brian Martenis on travel's new challenges and timeless value as an award
* Gift cards prove to still be a top choice, as Incentive speaks with industry members
* Ley Borlo discusses how, in some ways, the philosophy of why and how to motivate performance has not changed much, but the technology has
* A look at the rise in short-term sales incentives, and how merchandise is helping companies achieve success in small steps
* And much more
Purchase your copy today.
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