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Incentive Gifting: How the Grinch (Almost) Stole Christmas
December 23, 2008
By Mike Landry
Every boss in America liked gifting a lot, But Grinch Recession loomed in 2008 and wow—he did NOT! The Grinch hated gifting—this disease had no cure, Don't ask me why, 'cuz I'm not really sure…
"I have a theory," the Grinch sneered with a smile, your employees will work, they'll work quite a while. These folks are not worthy, the Grinch he did say. They'll show up for work—they do love their pay."
The boss raised up and said "Grinch, you surely must see… "There's the toppest of performers, even in this economy. There are people who sweat and people who toil, and people who excel—even in this turmoil!!!"
The Grinch paused for awhile, rubbed the fur on his chin. He thought about salespeople, who got orders in. He thought about reps and the accounts that they service. He thought about making top management nervous.
"We'll give them their checks, the ones that have pay, We'll give them "stoogatz"—they'll work anyway. They'll all be so happy to keep their own jobs. They'll all be so glad, those hardworking mobs."
"How 'bout key customers, the reps and those in the trenches, They build up our brand, they turn all those wrenches!!" The boss plead his case to the Grinch with red eyes "…and please no gift cards, no travel—JUST MERCHANDISE!"
"I'll make you a deal…," said the Grinch called Recession. "Burn through your small budget, it's in your possession. The accountants are frightened, they're all covered in fear. They need you to hold your expense line quite dear."
"Done deal," said the boss, "we'll have to make do." We'll stick to small budgets, we'll do token gifts, too. We'll let them all know that we value them lots, that a paycheck's not all the appreciation we've gots."
But as the Grinch left, the boss jumped up with a start, He knew the strong feelings he had in his heart. He said to Recession, "Here's my bottom line… I just cannot wait…until 2009!!!"
Happy Holidays from your friends at Tumi Special Markets! Here's to a healthy and prosperous 2009 for us all!
The Tumi Special Markets Update is published for the express use of the Tumi Special Markets Sales Force by: Mike Landry, mlandry@tumi.com. For more information log on to www.tumispecialmarkets.com.
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