Friendly Rewards From Gather.com August 12, 2008 Social networking site Gather.com introduces Gather Points Rewards Program (Edited by Alex Palmer)
Perhaps you could call it a frequent-friender program. The social networking site for the 30-plus demographic, Gather.com, recently announced a new member rewards program that includes gift cards from major retailers. Kicking off this Gather Points Rewards Program, the company is holding a two-week "Invite-a-thon" celebration designed to reward members who bring their friends, family, and colleagues to the site.
Members and their friends will have the chance to win $500 in points toward gift cards from national vendors. The Gather Invite-a-thon will conclude on Friday, August 15th. Every Gather member who recruits a new active member to the site will be entered, along with his or her friend, in a daily drawing to win bonus Gather Points. In addition, two grand prize winners will receive $100 back-to-school gift packs with cards from Gather's retail vendors.
Gather's Points Program rewards its members for their engagement on the site. The more a member uses the site, the more points he or she earns. According to the company, in 2008, Gather members redeemed more than $120,000 in points to be used at real life stores for everything from back-to-school clothes to home improvements.
"As a site for adults, we realize that time is precious and we want to recognize the important role that each of our members plays in creating an online community they're proud of," said Tom Gerace, CEO of Gather. "During these tough economic times, we've heard from many members who are worried about the rising costs of gas and groceries. We felt it was important to expand the opportunities for how people can earn and spend their Gather Points."
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