Facecard Prepaid MasterCard Makes Debut July 03, 2008 Millennials are target audience for the new payment solution by edo Interactive
By Jeanie Casison
Hoping to streamline spending and gifting among the 82 million young adults known as Millennials, edo Interactive introduced the Facecard Prepaid MasterCard to the marketplace at the beginning of this month. By combining payment infrastructure technologies with modern social networking communities, the Nashville, Tennessee-based edo Interactive is able to deliver a new solution for digital marketing strategies.
"The Facecard Prepaid MasterCard simplifies the spending for our card members, and also creates a strong financial responsibility," says Ed Braswell, president and CEO of edo Interactive. "It is a general purpose reload card that leverages online services and mobile messaging, as well as connects retailers to card members to offer incentivized purchasing opportunities."
Issued by Metabank, the Facecard Prepaid MasterCard provides members with an incentivized payment at millions of locations worldwide where debit MasterCard is accepted. Additionally, card members are also able to receive Prewards—or deposits on their Facecard to be used at retailers—or edoCash. On the user-friendly Facecard website, members can order a card, check their balance and create a customizable profile.
As a way to reach the Millennial masses, edo Interactive recently partnered with the Bonnaroo Music and Arts Festival and the Country Music Association Fan Fest for fun events to generate more buzz about Facecard.
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